From the Bottom, Up: February 21, 2019
At Triple Bottom Brewing, we believe everyone in every community should have the opportunity to craft something great. That’s the vision that we’re striving for each day. It brings the magic to our brewing and compels us to produce only beer that really sings and makes us proud to share it with you. It inspires our fair chance employment practices, which are dedicated to creating opportunities for people with tremendously diverse experiences to learn and grow with us. And it speaks to our love of our community, and our determination to play a part in making it ever stronger, more joyful, and more connected.
Early versions of our new logo, with a very wonky hop in the middle trying to masquerade as a house.
Well, we just crafted something great that we’re excited to share with you: a new logo! It’s been in the works for a long time, and you may have noticed some iterations on some of our homemade labels over the last year. Our logo is the way we introduce ourselves to you, and it took hours and hours of conversations and stacks and stacks of sketches to figure out how we wanted to make that introduction, with the simplest, more core idea about who we are and an image that represents that.
And then we finally landed on it: Triple Bottom is about being home. It’s a promise that we’ll do our best to help you feel welcome with us, no matter where your real home is. It’s the comfort that you can count on us to always have your favorite beer in the fridge (well, on tap). And it’s an aspiration that we hope to be a community center, just as our community has been central to who we are and how we’re building Triple Bottom.
Our new logo holds all of these ideas in its simple lines. It’s a celebration of Philadelphia — from the skyline of Center City to the row houses of West Poplar and Passyunk, Fishtown and Fairmount, Kensington and Point Breeze.
What we love about our new logo is that it works in many colors. You’ll be seeing a lot more of this turquoise in the future :)
At the center of the logo is a hop flower, which gives beer so much of its flavor. This hop has three leaves — one for each of our bottom lines. These three leaves are really important to us, because they represent the three things that we measure our success by: our impact on our community, our impact on our planet, and our ability to make people happy with beer. These three bottom lines are why we are called Triple Bottom Brewing Company!
You’ll still see elements from our first logo on some of our products and merchandise. It was designed by my incredibly talented cousin, (shout out to Partner Projects!), and is very much a part of who we are. And you’ll see our new logo more and more as we bring it to life on our can labels, glassware, t-shirts and more!
Many thanks to Yuliya Kim, our patient, thoughtful, and skilled designer who worked with us over months to create our new logo. It really does feel like home.